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SAS, a global leader in data and AI, today announced it has been named a leader in The Forrester Wave™: Customer Analytics Technologies, Q2 2024, for its ability to amplify the value of real-time customer data and turn insights into action through its SAS® Customer Intelligence 360 platform.

SAS received the highest scores possible within the current offering category in the criteria areas of customer data sources and types, data enrichment, propensity modeling, responsible AI, churn, engagement, customer lifetime value, customized analysis, natural language processing, decisioning, and optimization, among others. Within the Strategy category, SAS received the highest scores possible in vision, innovation, partner ecosystem, and supporting services and offerings. 

"There's been a realization within data-driven marketing organizations that customer analytics capabilities are becoming a requirement versus a "nice-to-have" for brands wanting to infuse a level of maturity into their marketing operations," said Jonathan Moran, Head of MarTech Solutions Marketing at SAS. "At SAS, we're dedicated to meeting the evolving needs of our customers and as a result, we're helping them accelerate innovation across these new and emerging customer analytics technologies, offering prescriptive advice within our MarTech solutions based on robust and trusted analytical insights."

Learn more about SAS MarTech solutions.

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Source: SAS

By Jordan Mathews