Shortening the time spent from data to insight and insight to action, and visualizing results from marketing campaigns remain as critical issues for most enterprises considering Customer Data
The 18th edition of Marketing Conclave (Marcon), presented jointly by the Internet and Mobile Association of India (IAMAI) and WebEngage wrapped up today at Taj Lands End in Mumbai
With the emergence of physical to digital marketing technology, brands are zeroing in on tools that drive measurable engagement. Martech startup Tapple's latest software release leverages "phygital" engagement to collect first-party