Editor's Choice

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  Appier launches AIRIS, the next-gen AI-powered CDP leveraging first-party data to activate MarTech applications

  • Jordan Mathews
  • Dec 13, 2022

  Shortening the time spent from data to insight and insight to action, and visualizing results from marketing campaigns remain as critical issues for most enterprises considering Customer Data
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  18th Marketing Conclave Brings Ecosystem's Best Minds Together, 95+ Marketing Stalwarts and 1000+ Delegates

  • MG News Desk
  • Dec 11, 2022

  The 18th edition of Marketing Conclave (Marcon), presented jointly by the Internet and Mobile Association of India (IAMAI) and WebEngage wrapped up today at Taj Lands End in Mumbai
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  New "Phygital" Martech Platform Turns Experiential Marketing into Data Goldmine

  • MG News Desk
  • Nov 07, 2022

  With the emergence of physical to digital marketing technology, brands are zeroing in on tools that drive measurable engagement. Martech startup Tapple's latest software release leverages "phygital" engagement to collect first-party