Cronin, a leading full-service, fully independent marketing agency, has hired Jim Johnson, a 20+ year industry veteran, to expand the agency's digital offering.
"Jim joining the agency further builds on the capabilities and services we offer our clients," said Mia Walters, SVP Digital & Agency Operations. "His enterprise-level experience and product development knowledge will be a driving force in the agency's continued growth and focus on delivering best-in-class digital experiences for all of our clients."
Johnson brings a wealth of digital experience to Cronin with leadership roles at agencies including Monigle and Ogilvy as well as digital product management experience at OneReach.ai, Local Matters, Ernst & Young, and Capella Education. Johnson holds a bachelor's degree from Michigan State University.
"In this new role, I aim to provide a collaborative shoulder-to-shoulder co-creation process with our clients," said Johnson. "We want to build our digital service capabilities that are focused on reusable frameworks and tooling with a product-focused mindset that is tailored and extensible. Cronin will continue to provide best-in-class design and development, enabling the best user experience to solve business objectives and user goals."
Cronin combines insightful strategy, design thinking and leading-edge technology solutions to create digital experiences that engage, motivate and convert. Services include UX Design & Strategy, Web Design, Web Development, User Research & Usability Testing, Martech Consulting, Analytics & Conversion Optimization, SEO, and Marketing Automation.
Based in Glastonbury, Cronin is a full-service, fully independent marketing communications agency. The agency's capabilities include: branding; consumer insights; omni-channel communications; media planning, buying & management; customer experience; consumer research; content strategy and creation; marketing analytics; creative concepting & design; digital & traditional advertising; digital experience & design; video, animation & photography; performance marketing; marketing automation & CRM; web & mobile development; SEO; public relations; and social media.
Source: Cronin
