Most professional writers, and other industry professionals for whom writing is an intrinsic part of what they do, agree that writing is the easy part. The real difficulty lies in getting people, or the RIGHT people, to read your work.
It’s competitive out there.
You can produce the best, most engaging copy in the world. Yet that would be scant consolation if it continually sinks to the bottom of the virtual pile.
So, what’s the solution?
It’s very simple.
The most successful writers, marketers and influencers make use of the resources available and utilize them efficiently and effectively.
But this isn’t as easy as it sounds.
Nothing ever is, right?
There’s a bewildering array of tech for writers out there, including various content distribution tools, content distribution sites, and automated sharing software. The question then becomes; which tools work, and which ones don’t?
1. Listly
Create and share lists relevant to you and your audience
The tag-line is ‘Lists made social,’ and this sums it up nicely. In a nutshell, Listly is an interactive tool that allows the user to create, curate and share lists, as well as collaborate with other users.
It’s no secret that readers love lists, so what this tool does is enable you to share yours with a much wider audience.
You can create lists around any topic you want, adding multiple layers of resources such as articles, images and videos, then share the list to your blog or social media accounts to expand its reach. Other users can then add to your list, suggest complimentary items, or even upvote and share specific entries from it.
2. Zest
Get easy access to the best tailor-made marketing content.
Zest is a simple extension for Google Chrome, which organizes specialized content geared towards marketers and conveniently places it on new tabs or pages.
This enables the user to quickly identify and act upon various industry trends. Stats show that 92% of the Zest community comprises CMOs, company VPs and marketing managers - people who generally have their fingers on the pulse.
Zest is basically a ‘tribe’ of active members who collate and recommend data and content from various sources they’ve personally found to be useful. The information is then vetted to ensure it is a good fit for the community before it makes its way to your feed.
3. Quuu
Promote your original content to real people, via real people.
Quuu is specifically designed to help people get what they want, while simultaneously allowing business and individuals to grow their social media followings.
How does it do this?
It’s simple. Potential influencers sign up for content suggestions, which are carefully selected and managed by Quuu according to the users tastes and specifications.
As a content provider, assuming your material passes a stringent review process, it will then be distributed to your target audience. Users have reported shares and impressions being multiplied by up to several hundred per cent.
4. Product Hunt
Share your passion with the people that matter.
Discover your next favourite thing! Product Hunt is a community of new product fans, producers, investors and marketers, where users can launch, or even pre-launch their product to a tailor-made audience ready to embrace it.
Virtually any kind of product is applicable from lawnmowers to apps, though Product Hunt is especially useful for publicizing websites, books and eBooks.
This is the perfect place to begin creating a buzz because it encourages conversations and interaction between influential people of a far more in-depth nature than what you might achieve via a simple blog post or on social media. Simply put, this is a place where tech heads go to geek out.
5. Simple Reach
Track your content distribution strategy.
Simple Reach isn’t yet another way of distributing your content, but a reliable method of tracking the performance of your content across various websites, social media channels and other platforms.
You might be wondering why this is so important.
For one thing, it saves time and energy by enabling the user to see at a glance what content gives the best results, and on which channels. This makes it easier to replicate and build upon any previous successes.
Simple Reach also offers ad programs, as well as another level of paid content distribution. They have major clients including the New York Times who use this tool to grow their readership.
Many of the content sharing tools above are designed to be used in conjunction with your website and social media platforms, as well as each other, in order to provide the best results.
Remember, it’s not enough to write well. The key to success lies in ensuring your content reaches the right people in a timely manner.
